Problem Statement
Non-Communicators do not have access to the enterprise subscription. They require a tool to collaborate effectively with Communicators in content creation.
Role
Lead Product Designer
Contribution
User journey, High-fidelity design, and prototype
Duration
May 17 – 21, 2021 (1-week sprint)
Collaboration
Product Manager, Director of User Research, Engineers, VP of Product, Design Manager, Engineer, Research Product Design Team Care Product Design Team, and Platform Team
Hypothesis
We anticipate that offering a universal editor tool for both Communicators and Non-communicators will enhance their collaboration, accessibility, and flexibility.
We will confirm this through Siemens' onboarding of over 6,000 Non-communicator users to Sprinklr Self-Serve Marketing.
Design Sprint
This was a five-day sprint focused on framing and addressing a specific problem. We gathered relevant insights, potential challenges, and customer feedback from the success team, customers, and the Product Manager.
Monday — Kick-off and Pick Focus Area
Personas
In this sprint, our primary focus is on the Non-communicator persona, although we also consider Communicators. Our user journey map primarily centers around the Non-communicator persona.
User Journey
In collaboration with the Product Manager, we created a customer journey map to visualize the end-to-end experience with the product. This process enables the team to refine a broad challenge into a specific focus for the sprint.
Use Cases
During the meeting, we reviewed the use cases and requirements.
Team Support Widgets
To conduct a high-fidelity sprint, I received extensive widget support from the Research, Care, and Platform Teams, filling in any missing widgets they didn't have.
Tuesday – Ideation Solutions
First Round of Ideation
These were the first round of ideations we reviewed with the team, focusing on how the storyboard will flow during stakeholder presentations.
Create Message
Planner List View
Planner Calendar Month View
Planner Calendar Week View Large Card
Planner Calendar Month View with Medium Card
Planner Calendar Month View with Medium Card – Open Third Pane
Asset Manager
Add Asset Manager
Tasks With Detail Open
Wednesday – Reviewed and Iterate Hypothesis
Second Round of Ideation
These were the second-round reviews of ideation, tailored specifically for Siemens, our presentation audience. The request was to update all text and images to align with Siemens branding and requirements.
Non-Communicator Home Page
First View Create Message
Access Siemens DAM
Content been filled
Planner Week View with Large Cards
Planner Week View with Large Cards – Open Collaboration
Planner Month View
Planner List View
Asset Manager
Thursday – Prototype
Animatic Prototype
I dedicated the entire day to constructing the prototype. The deliverable for this sprint was an animatic video.
Friday – Presentation to Stakeholders and Agreed on the Next Step
Outcome
Siemens is onboard, and the next step will be to flesh out all the use cases, requirements, and scenarios for the Q3 launch.